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Retailers and Resellers – The Difference Between Retailers and Resellers
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Retailers and resellers are two types of business partners that have a direct influence on the success of a brand. These business partners are ready to assist you in growing and are committed to your success.
A retailer is a B2C business that purchases wholesalers and distributors, or directly from brands to sell their products or services to consumers. They may be in the general business of selling items such as shoes (Famous Footwear, Designer Shoe Warehouse), outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers may also specialize in certain industries such as apparel (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).
Resellers are businesses or individuals who sell products under their own brand or stock to the buyer. They are usually smart bargainers who can find the best suppliers at the lowest cost and then sell their products to consumers for an income.
This model of business is extremely popular nowadays, particularly with the rise of online shopping platforms. There are brick and mortar businesses that are reselling their products like Home Depot, Walmart and Target. In addition to these businesses there are many online marketplaces that allow people to resell their products. This includes Facebook marketplace, Craigslist and even the popular clothing site, Poshmark. Some of these marketplaces may have restrictions on what you are able to resell and what you cannot.